Yves Gouw

Crafting
Digital
Experiences
Desenhando
experiências
digitais

I'm a Product Design Specialist working at the intersection of business strategy, user experience, and data. I design complex digital products end-to-end — from problem framing to measurable outcomes — using journey mapping and service blueprints to navigate regulated environments. My workflow is AI-assisted end to end: NotebookLM to synthesize data and research, Claude to connect insights, decks and Jira, and Figma Make to prototype on the design system, gaining at least a week per initiative.Meu fluxo de trabalho tem IA de ponta a ponta: NotebookLM para sintetizar dados e pesquisa, Claude para conectar insights, decks e Jira, e Figma Make para prototipar sobre o design system, ganhando pelo menos uma semana por iniciativa. My background combines fintech product design (credit, financial journeys) with prior experience leading design initiatives for brands like Itaú, Ambev, Whirlpool, and Localiza. Currently open to new opportunities.Atualmente, aberto a novas oportunidades.

A designer is responsible for the work they put into the world.

-Mike Monteiro

featured cases

Selected workTrabalhos selecionados

2023

Flexible Value Proposition

  • Framing problems, Connecting strategy & UX, Measuring & iterating
2026

Pravaler App do Aluno

  • Framing problems, Connecting strategy & UX, Designing with AI, Measuring & iterating
2021

Baylor Scott & White

  • Connecting strategy & UX, Framing problems, Measuring & iterating

Brands I’ve Worked With

Teams and brands I’ve designed forTimes e marcas para quem desenhei